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Prominent Heat Treat Brand Names Under New Banner

(Editors Note; Over the past several years furnace builders AFC-Holcroft, GM-Enterprises and Nitrex have all been acquired by Austria based Aichelin. According to this press release, each of these names will now fall under the “Aichelin Americas” name. For good or for bad we can see that each of these brands is gradually becoming secondary to the “Aichelin Americas LLC” name).

“Aichelin Americas Unites AFC -Holcroft, GM -Enterprises and Nitrex Under One Organization”

Unified identity brings together decades of thermal – processing expertise, engineering capabilities and customer support across the Americas

WIXOM, Mich. — October 1st, 2026 — Aichelin Americas LLC today announced the introduction of Aichelin Americas, a unified organizational identity bringing together AFC-Holcroft, GM-Enterprises and Nitrex. Each company has built a respected reputation within the thermal – processing industry through engineering excellence, innovative technologies and dedicated customer service. Operating together as Aichelin Americas will allow the organization to more clearly present the full breadth of its combined technologies, manufacturing capabilities, application expertise and aftermarket support.

“This is much more than a new name or visual identity,” said Marty Poljan, President & CEO of Aichelin Americas. “Aichelin Americas reflects the organization we have become and the future we are building. By bringing together the experience and capabilities of AFC -Holcroft, GM- Enterprises and Nitrex, we are creating a stronger organization that can deliver more comprehensive solutions and greater value to customers throughout the Americas.” The transition establishes a clearer and more unified market presence while preserving the established heritage, technical knowledge and customer relationships associated with each company.

Customers will continue working with the same experienced teams and receiving the products, services and technical support they have come to trust. The individual brands and their areas of expertise will remain important parts of the organization, now supported by the broader resources and capabilities of Aichelin Americas. The combined organization offers expertise across a wide range of thermal – processing equipment, technologies and services. By aligning its engineering knowledge, application experience, manufacturing resources and customer -support capabilities, Aichelin Americas will be better positioned to address increasingly complex customer requirements and deliver more comprehensive solutions throughout the Americas.

As part of the new organizational structure, Aichelin Americas is also launching a dedicated Parts and Service division to support thermal – processing equipment throughout its operating lifecycle. Customers will have one coordinated source for replacement p arts, field service, technical support, preventive maintenance, repairs, equipment upgrades and modernization solutions for AFC -Holcroft, GM- Enterprises and Nitrex equipment, as well as systems manufactured by other OEMs. Bringing these capabilities together will help customers reduce downtime, improve reliability and extend equipment life. “Our goal is to make it easier for customers to get the support they need from one coordinated team,” said Tracy Dougherty, President of Sales and Service at Aichelin Americas. “Whether the equipment was manufactured by AFC -Holcroft, GM-Enterprises , Nitrex or another OEM, our Parts and Service division will provide the expertise and responsive support needed to improve reliability, reduce downtime and extend equipment life.”

The formation of Aichelin Americas represents the next chapter in the organization’s development: one unified company built on decades of experience, driven by innovation and committed to helping customers improve performance, reliability and long -term operational success.

About Aichelin Americas; Aichelin Americas LLC brings together AFC-Holcroft, GM-Enterprises and Nitrex, combining decades of experience in thermal – processing equipment, technologies and services. The organization provides engineered solutions, manufacturing capabilities, application expertise and lifecycle support to customers throughout the Americas. As part of the global Aichelin Group, Aichelin Americas connects established regional expertise with the resources and capabilities of an international thermal – processing organization.”