Advances in technology have changed the Heat Treatment industry so it should come as no surprise that technology changes have also had a dramatic effect on Heat Treat Industry Advertising. 

 

The days of print advertising in magazines such as "Industrial Heating" are largely behind us and physical mailings through the postal system are but a distant and fading memory.

 

These older advertising formats were replaced by on-line banner ads and digital magazines and while these advertising options remain very popular we are seeing a new trend in advertising-"in your face" marketing for lack of a better term.

 

"The Monty Heat Treat News" has seen a dramatic increase in interest for direct, e-mail advertising campaigns-either in the form of "single message" e mails or as part of an e mail message featuring both news items and one or two ads.

 

The attraction for advertisers is obvious; a lower cost as compared to "print ads" combined with the fact that their message is not getting drowned out by a number of other ads at the same time. 

 

Is there a sales pitch here? Well yes there is as "The Monty" has been offering direct e mail campaigns and "weekly updates" for many years now. However our motives are not entirely altruistic-we genuinely find it interesting how technology keeps changing everything in our lives even including advertising.

 

Weekly Update Ads;                                 $500 USD

E-Mail Blast to 12,500 Subscribers;         $1,750 USD